Perceptivity Studio & Bacon Group Architecture win two Awards of Excellence at the IABC Bronze Quill Awards

Bacon Group Architecture entered two categories in the IABC Tampa Bay Bronze Quill Awards, and we attended their banquet in downtown Tampa last night to find out the results. We are excited to announce that we won two of their four highest awards, Awards of Excellence, for our entries! Our customizable trade show displays were recognized in the design category and the campaign as a whole was also recognized. It was such an honor, and I am so proud of what we accomplished!

It's been a long process re-branding Bacon Group Architecture from start to finish, but we finally finished their whole campaign, and I couldn't be more pleased with the results! While I've posted bits and pieces of the Bacon Group Architecture work in this blog, I've never posted it all in once place, so here it is, including the logo, corporate identity (letterhead, envelopes, business cards, labels, notepads), niche market brochure, corporate brochure/pocket folder, website, signage, proposal template, trade show display and trade show advertisement.









































































































































































Again, we are so honored to have our hard work recognized by the IABC, and it makes me so happy to see how consistently Bacon Group's brand is presented across all of their different marketing materials now. (When you're a marketing nerd like I am, these things are exciting!) It has truly been a pleasure working with Mindy Bacon, the Director of Marketing at Bacon Group, to create and implement a new, professional image for their company.

To learn more about Bacon Group Architecture, visit www.bgarchitects.com or call 727-725-0111.

A More Sophisticated Yellow Tag: Best Buy Gets a New Logo

I just read on the Brand New blog this morning that Best Buy is in the process of re-branding themselves with a new, more sophisticated logo. There's quite a bit of debate over at Brand New about whether Best Buy's new logo was a good idea or not, and I'm still a bit undecided myself.

As I said in my comment over there, my initial reaction was positive. From an aesthetic standpoint, the new Best Buy logo is certainly an improvement...from a practical standpoint I'm still making up my mind.

It's certainly hard to ignore the screaming yellow price tags currently adorning all of Best Buy's stores, but will we really not notice the new yellow-outlined tag just because it's not screaming as loud? The big-box Best Buy stores will still probably be painted bright blue, and the yellow is still there, just not "highlighter" yellow. I'm guessing the new Best Buy signs will all be in neon, a la the photos from the new Mall of America storefront where the new logo was launched.

It's still going to be obvious that this is Best Buy, and I don't think people will notice them less because of their new logo.

In our Great Logo quiz back in May, Best Buy was one of the logos we looked at. Here's what I had to say back then:

This logo has been around since 1989, and literally screams the company's main benefit (you will get the "best buy" by shopping here) loud and clear in eye-catching yellow and black. In Best Buy's highly competitive retail environment, this bold color combination may be a good idea. However, just because it's bold doesn't mean people will automatically pay attention, so think about colors that make sense for your company before automatically picking the loudest ones.

I said it then and I say it now. Maybe it's not such a bad idea to stop screaming at your customers. Let's see how Best Buy's new logo plays out once it's officially launched.