An Eco-Friendly Identity for PURE Inspired Design

Designing the eco-friendly identity for PURE Inspired Design was an ideal job for Perceptivity Studio. Part green, part fun & modern, I am so happy with what we came up with for this new company!

Interior Designer Samantha Cobos, an established interior designer in the Minneapolis-St.Paul area, became so interested in "green" interior design that she decided to start a new company dedicated solely to environmentally conscious interior design. PURE Inspired Design will officially be launching to the public in the next issue of SPACES Magazine, and we've been busy shaping the identity for its public unveiling.

We started with the logo design for PURE Inspired Design, which has a modern, organic feel with bright colors dominated by a vibrant lime green to signify that this is a "green" company.
















The business cards came next, and the two-sided design features the company's tagline, Environmentally Conscious Interior Design, across the back on a bold, green background. We printed the PURE Inspired Design business cards with a green printer, using 100% post-consumer fiber recycled paper.




















As I mentioned before, the company will officially be launched in the next issue of SPACES Magazine, and we created a full-page ad to introduce the company. Readers are already familiar with Samantha's existing interior design business, INTERIORS by Samantha Cobos, so we used the same picture so they would recognize her face, and explained why she started the new company. Future ads will feature her exclusive line of eco-friendly furniture and rugs, which are currently in development, but the main purpose of this ad was to draw a connection between "environmentally conscious" and "interior design" which we did with the various images in the ad. The Robin's nest image was perfect, since many people associate a "nest" with their home, and the blue eggs perfectly picked up on the turquoise in the logo.

























Finally, we developed a fun website for PURE Inspired Design. The home page features the same images as the ad for brand recognition, and the site also features a portfolio of Samantha's interior design work and a product gallery of the furniture and rugs she is currently developing. Visit the site, www.pureinspireddesign.com, to see more, and to learn more about this awesome new company.



















While PURE Inspired Design is currently operating in the Minneapolis-St.Paul area, they will also be offering a "virtual" interior design service worldwide in the near future. We wish Samantha Cobos and PURE Inspired Design the best of luck as the company is launched next month. Thank you for letting Perceptivity Studio build your new identity!

Perceptivity Studio & Bacon Group Architecture win two Awards of Excellence at the IABC Bronze Quill Awards

Bacon Group Architecture entered two categories in the IABC Tampa Bay Bronze Quill Awards, and we attended their banquet in downtown Tampa last night to find out the results. We are excited to announce that we won two of their four highest awards, Awards of Excellence, for our entries! Our customizable trade show displays were recognized in the design category and the campaign as a whole was also recognized. It was such an honor, and I am so proud of what we accomplished!

It's been a long process re-branding Bacon Group Architecture from start to finish, but we finally finished their whole campaign, and I couldn't be more pleased with the results! While I've posted bits and pieces of the Bacon Group Architecture work in this blog, I've never posted it all in once place, so here it is, including the logo, corporate identity (letterhead, envelopes, business cards, labels, notepads), niche market brochure, corporate brochure/pocket folder, website, signage, proposal template, trade show display and trade show advertisement.









































































































































































Again, we are so honored to have our hard work recognized by the IABC, and it makes me so happy to see how consistently Bacon Group's brand is presented across all of their different marketing materials now. (When you're a marketing nerd like I am, these things are exciting!) It has truly been a pleasure working with Mindy Bacon, the Director of Marketing at Bacon Group, to create and implement a new, professional image for their company.

To learn more about Bacon Group Architecture, visit www.bgarchitects.com or call 727-725-0111.

Eco-Friendly Identity for Precision Digital

As a marketing company striving to be more eco-friendly, it's important to have a strong network of vendors with the same mindset to support the efforts I'm making with my clients. So I was thrilled to team up with SKL Marketing to help Precision Digital, a local display company, develop an identity and marketing materials for their new "green," eco-friendly line of product offerings, and to be able to offer their products to my clients as well.

Precision Digital Greenworks, as we named this new division, offers "green," eco-friendly banners, trade show materials and signage using new products designed to have less of an impact on the environment. Their industry traditionally uses some pretty toxic materials, including vinyl, which takes 500 to 700 years to biodegrade in landfills. Now they offer biodegradable PVC, which only takes 3 to 5 years to biodegrade. This and other similar materials, paired with eco-friendly inks, mark quite a transformation for a display company.

The logo for this new division uses the globe and "Precision Digital" type treatment from their existing logo, while changing to a color palette of lime green and brown and adding a handwritten script for the word "greenworks" to give it an eco-friendly flair.






























The tagline I developed for the company, "Transforming the way you display," touts their main brand promise. To quote the brochure we developed, "Just as a caterpillar transforms into a butterfly, Precision Digital is changing something ugly into something beautiful." Likewise, all of their materials feature a monarch butterfly against a vibrant orange background.

Here is the tri-fold brochure, which includes a caterpillar, cocoon and flying butterfly to symbolize the transformation the company is making. It also includes samples of a banner design, banner stand design and sign design.
















The business cards also features the Monarch butterfly.
















And their temporary website also plays on this concept.
























We wish Precision Digital luck as they launch this new product line to the public!

If you're interested in learning more, please contact me and I will coordinate your new eco-friendly banner, trade show materials or signage with Precision Digital.

Polished Identity for Control Logics

Homan Lajevardi has been a client of mine for over a year now, and I was so excited to hear that he was starting his own company a few months back. His new venture, Control Logics, specializes in risk management strategies, including internal controls and audit and Sarbanes-Oxley assistance. And while I certainly don't claim to be an expert on all of the technical details of what he does for his clients, Homan certainly is.

Homan wanted his company's new identity to be very polished and professional. The symbol I developed as part of the logo is made of "C's" and "L's" while still creating a graphic image that stands on its own, both in the circular icon in the logo and as a ghosted graphic element on identity pieces. We added shading and highlights to give the symbol some dimension, and paired it with a clean, sans-serif typeface.

The business cards are very clean and simple...

















...and we created electronic letterhead, with templates created in Microsoft Word and Excel.





























We wish Homan the best of luck as he creates yet another successful, worldwide company. To learn more about Control Logics, contact Homan at 813-454-2383 or homan@control-logics.com.

Sweet Girly Identity for Elle Diere Sophisticated Baby

I've known Lauren Castine for 8 years now, and she's one of the most creative people I know. Dubbed "Martha Stewart" by all of her friends, Lauren has a knack for making things look beautiful, from homes to parties to weddings to, now, baby accessories. When Lauren became a mom 7 months ago to the lovely Kendall James, it came as no surprise that Kendall would quickly become just as well-dressed as her mom. And since Lauren wanted accessories to match each of her adorable outfits, she started making them herself.

Lauren and I have worked together on many a project since we met, including the identity for her wedding business, Elle Diere Signature Weddings (she and her mom have planned some AMAZING weddings...mine included...and they make beautiful handmade items like ringbearer's pillows and aisle runners)...













and most recently, the birth announcement for her daughter Kendall.





























The identity for her new line of accessories, Elle Diere Sophisticated Baby, combines elements from each of these projects. Here are the business cards:












And the product packing for the headbands and hair clips:

























Lauren is currently selling the Elle Diere Sophisticated Baby line at Serrano's Maternity in Brandon. View more of her designs here, then contact Lauren at ElleDiere@gmail.com if you'd like to learn more. We can't wait to see what's next!