An Eco-Friendly Identity for PURE Inspired Design

Designing the eco-friendly identity for PURE Inspired Design was an ideal job for Perceptivity Studio. Part green, part fun & modern, I am so happy with what we came up with for this new company!

Interior Designer Samantha Cobos, an established interior designer in the Minneapolis-St.Paul area, became so interested in "green" interior design that she decided to start a new company dedicated solely to environmentally conscious interior design. PURE Inspired Design will officially be launching to the public in the next issue of SPACES Magazine, and we've been busy shaping the identity for its public unveiling.

We started with the logo design for PURE Inspired Design, which has a modern, organic feel with bright colors dominated by a vibrant lime green to signify that this is a "green" company.
















The business cards came next, and the two-sided design features the company's tagline, Environmentally Conscious Interior Design, across the back on a bold, green background. We printed the PURE Inspired Design business cards with a green printer, using 100% post-consumer fiber recycled paper.




















As I mentioned before, the company will officially be launched in the next issue of SPACES Magazine, and we created a full-page ad to introduce the company. Readers are already familiar with Samantha's existing interior design business, INTERIORS by Samantha Cobos, so we used the same picture so they would recognize her face, and explained why she started the new company. Future ads will feature her exclusive line of eco-friendly furniture and rugs, which are currently in development, but the main purpose of this ad was to draw a connection between "environmentally conscious" and "interior design" which we did with the various images in the ad. The Robin's nest image was perfect, since many people associate a "nest" with their home, and the blue eggs perfectly picked up on the turquoise in the logo.

























Finally, we developed a fun website for PURE Inspired Design. The home page features the same images as the ad for brand recognition, and the site also features a portfolio of Samantha's interior design work and a product gallery of the furniture and rugs she is currently developing. Visit the site, www.pureinspireddesign.com, to see more, and to learn more about this awesome new company.



















While PURE Inspired Design is currently operating in the Minneapolis-St.Paul area, they will also be offering a "virtual" interior design service worldwide in the near future. We wish Samantha Cobos and PURE Inspired Design the best of luck as the company is launched next month. Thank you for letting Perceptivity Studio build your new identity!

Perceptivity Studio & Bacon Group Architecture win two Awards of Excellence at the IABC Bronze Quill Awards

Bacon Group Architecture entered two categories in the IABC Tampa Bay Bronze Quill Awards, and we attended their banquet in downtown Tampa last night to find out the results. We are excited to announce that we won two of their four highest awards, Awards of Excellence, for our entries! Our customizable trade show displays were recognized in the design category and the campaign as a whole was also recognized. It was such an honor, and I am so proud of what we accomplished!

It's been a long process re-branding Bacon Group Architecture from start to finish, but we finally finished their whole campaign, and I couldn't be more pleased with the results! While I've posted bits and pieces of the Bacon Group Architecture work in this blog, I've never posted it all in once place, so here it is, including the logo, corporate identity (letterhead, envelopes, business cards, labels, notepads), niche market brochure, corporate brochure/pocket folder, website, signage, proposal template, trade show display and trade show advertisement.









































































































































































Again, we are so honored to have our hard work recognized by the IABC, and it makes me so happy to see how consistently Bacon Group's brand is presented across all of their different marketing materials now. (When you're a marketing nerd like I am, these things are exciting!) It has truly been a pleasure working with Mindy Bacon, the Director of Marketing at Bacon Group, to create and implement a new, professional image for their company.

To learn more about Bacon Group Architecture, visit www.bgarchitects.com or call 727-725-0111.

Polished Identity for Control Logics

Homan Lajevardi has been a client of mine for over a year now, and I was so excited to hear that he was starting his own company a few months back. His new venture, Control Logics, specializes in risk management strategies, including internal controls and audit and Sarbanes-Oxley assistance. And while I certainly don't claim to be an expert on all of the technical details of what he does for his clients, Homan certainly is.

Homan wanted his company's new identity to be very polished and professional. The symbol I developed as part of the logo is made of "C's" and "L's" while still creating a graphic image that stands on its own, both in the circular icon in the logo and as a ghosted graphic element on identity pieces. We added shading and highlights to give the symbol some dimension, and paired it with a clean, sans-serif typeface.

The business cards are very clean and simple...

















...and we created electronic letterhead, with templates created in Microsoft Word and Excel.





























We wish Homan the best of luck as he creates yet another successful, worldwide company. To learn more about Control Logics, contact Homan at 813-454-2383 or homan@control-logics.com.

Introducing Accelerated Momentum

Perceptivity Studio has been working with Caren Reynolds for the past month to define an image for her new coaching business.

We started with the name, choosing Accelerated Momentum because that's what coaching can do for you...not only giving you the momentum you need in your personal life and career, but also accelerating the process.

Next we developed the logo for Accelerated Momentum. The graphic represents the company's name, with a ball shooting up an incline, gaining momentum as it goes. We chose the color orange because it represents excellence, change and energy.
















Finally, the business cards are simple, bold and attention-getting.














We are printing them with a green printer, and here are Caren's environmental savings.

• 0.01 trees preserved for the future.
• 0.03 lbs water-borne waste not created.
• 5 gal wastewater flow saved.
• 0.57 lbs solid waste not generated.
• 1.11 lbs greenhouse gases prevented.
• 8,534 BTUs energy not consumed.
  

Caren is a personal and career coach, meaning that she helps people develop realistic goals and action steps, create timelines, build momentum, increase focus and balance their lives and careers. To learn more about Accelerated Momentum, give Caren a call at 813-732-7160.

A "Tangled" Identity for Tanglewood

Tanglewood is a growing construction and development company in Annapolis, Maryland, and because of this growth, the time had come to have a professional image created for their company. Perceptivity Studio has been working with them to develop an elegant new logo and corporate identity package representative of the beautiful homes they build.


A Delightfully "Tangled" Company

Tanglewood's roots began with the renovation of historic homes, and their current new construction homes share an aesthetic with various historic periods, including Craftsman, Colonial and Victorian. Here is one of their beautiful new homes with an updated craftsman aesthetic.





















However, while they realize the importance of preserving the past, they also understand how important modern details are to today's homebuyer. They put the extra effort into finishing touches like custom carpentry, luxury kitchens and detailed tile-work. They are also members of the U.S. Green Building Council, and expend extra energy to ensure that their homes are as environmentally friendly as possible using the latest in "green" building technology.

This combination, or "tangle," of old and new allows Tanglewood to create homes that combine the best of both worlds...unique homes that maintain period details while still appealing to modern sensibilities. And when things are "tangled," they are not easily undone, so this “tangle” creates a fusion of all the elements people most want in a home.


A Delightfully "Tangled" Solution

If you do a Google search for Tanglewood, you'll see that there are a lot of companies out there around the country who bear the same name. Most companies with the name tend to go the “tree” route, but given the unique nature of this particular Tanglewood's business operations, we decided to focus instead upon the "tangle" in Tanglewood to really differentiate them from all the others.

Add to this that Tanglewood's owners are avid sailors, and the perfect logo solution materialized as a figure-eight knot combined with an elegant, sophisticated typeface that reflects the high-end nature of their homes. And an organic color palette of chocolate brown and sage green represents their commitment to "green" building.









The business card design we created is simple and sophisticated and features the figure-eight knot subtlely on the front and prominently on the back.















"Green" Printing

Given Tanglewood's commitment to sustainability and green building, we printed their business cards using "green" printing methods. The paper we used is made of 100% post-consumer recycled fiber and certified by the Forest Stewardship Council (FSC). In the process of printing their business cards, this is the difference Tanglewood made:

• 0.01 trees preserved for the future.
• 0.03 lbs water-borne waste not created.
• 5 gal wastewater flow saved.
• 0.54 lbs solid waste not generated.
• 1.06 lbs greenhouse gases prevented.
• 8,092 BTUs energy not consumed.

While the numbers aren't huge on their own, think what would happen if more companies were willing to spend a bit more on green printing to ensure that it is done in a way that will have the least possible impact on our environment. Perceptivity Studio believes strongly in the principles of sustainability as well, and we encourage you to consider green printing for your next project. If you're interested in considering green printing as an option, we can help you understand the process and how green printing can work for your company.

Kudos to Tanglewood for making the effort, and congratulations on your new identity. We look forward to helping your company continue to grow and "tangle" for many years to come!