Sweet Girly Identity for Elle Diere Sophisticated Baby

I've known Lauren Castine for 8 years now, and she's one of the most creative people I know. Dubbed "Martha Stewart" by all of her friends, Lauren has a knack for making things look beautiful, from homes to parties to weddings to, now, baby accessories. When Lauren became a mom 7 months ago to the lovely Kendall James, it came as no surprise that Kendall would quickly become just as well-dressed as her mom. And since Lauren wanted accessories to match each of her adorable outfits, she started making them herself.

Lauren and I have worked together on many a project since we met, including the identity for her wedding business, Elle Diere Signature Weddings (she and her mom have planned some AMAZING weddings...mine included...and they make beautiful handmade items like ringbearer's pillows and aisle runners)...













and most recently, the birth announcement for her daughter Kendall.





























The identity for her new line of accessories, Elle Diere Sophisticated Baby, combines elements from each of these projects. Here are the business cards:












And the product packing for the headbands and hair clips:

























Lauren is currently selling the Elle Diere Sophisticated Baby line at Serrano's Maternity in Brandon. View more of her designs here, then contact Lauren at ElleDiere@gmail.com if you'd like to learn more. We can't wait to see what's next!