A New Logo for Natural Baby Source

Betty Cortez is super-mom. With a handful of kids and a handful of entrepreneurial conquests, she talks a mile a minute and is constantly on the go, go, go every time I see her. So it's no surprise that she's saving the world one cloth diaper at a time with her new company called Natural Baby Source, which sells eco-friendly baby products like cloth diapers to moms around the country.

Natural Baby Source tapped Perceptivity Studio to design a new logo for their revamped e-store, tasking us to come up with something that was fun and whimsical while still projecting a professional image to customers and emphasizing that the company focuses on "green" products. Given our commitment to eco-friendly marketing and the "green" movement in general, we were excited to work with a company whose main goal was providing eco-friendly alternatives to families.











The logo that Betty chose features a baby hanging from a tree in a green sling. It's sweet and simple, and looks great on the website that Betty had already put together for the company. The new identity and e-store look very tailored and professional and really make Natural Baby Source stand apart from their competitors.




















We're glad to have been able to help Natural Baby Source develop a professional identity to differentiate their company, and we look forward to hearing updates on Betty's success with this and other projects.

To learn more about Natural Baby Source and the whole cloth diapering phenomenon (which is a whole lot less scary than it sounds!), visit their website, or contact Betty Cortez at betty@naturalbabysource.com.