Logo Design for The Marlo Laney Group

Marlo Laney is an enthusiastic, energetic Realtor who just relocated back to Florida after living in Virginia for 11 years.

Since she last lived in Florida she's gotten married and has a new last name, but since the name "Marlo" isn't all that common, we decided to use it to achieve a bit of brand recognition from people who remember her as Marlo Davis. Thus her business in Virginia, The Laney Group, became The Marlo Laney Group in Florida.

As a Realtor, we wanted a symbol for Marlo that would represent what she does (find people homes) without being completely obvious about it. So instead of using a house, we used a skeleton key. Marlo wanted a fluid, feminine script to display her name, and chose a deep red to match the Keller Williams logo she displays on her marketing materials, along with a blueish gray and black.

If you're in the market for a new home, give Marlo a call at 813-846-6328 or email her at marlo_laney@hotmail.com. 78% of her business is referral based, and her customers have said that Marlo has helped them put the fun back into the homebuying process...that they've enjoyed looking at houses, and she made the process less stressful. She really focuses on developing trust with her clients, and always offers them honesty and education.

Welcome back to Florida, Marlo!