A new logo for Walmart

Wall Street Journal released a story today that Walmart is changing its logo. While it's not official yet, new signage designs were submitted for a new store prototype, and show white letters on a burnt-orange background followed by a white starburst.

The new design is evocative of Target's clean, simple logo, and evidences Walmart's attempts to modernize its image to better compete with Tar-jhay. Reports show that the new logo should officially be revealed sometime this week.

I think it's about time they spruced up their image a bit. Sometimes it's tempting to keep a logo just because it's been around forever, but oftentimes a logo "face lift" can bring new attention to your company and show your customers that you are a fresh, relevant company that really means business.

Here are a few before and afters from some re-branding projects we've worked on at Perceptivity Studio.