Things have gotten very busy again at Perceptivity Studio. Not that I'm complaining in the least, but it's made my blogging become a bit scarce! I really do plan to get some of the fun new projects we've been working on up here soon, but in the meantime, here are a few websites where you can go kill some time learning about the history of advertising.
1. Stories Behind 10 Famous Food Logos
Sure you recognize them in the grocery store, but do you know how these famous icons came to be? Get to know more about the Morton Salt Girl, Jolly Green Giant, Sara Lee, Quaker Oats and the Laughing Cow, find out where Heinz 57 came from, and find out which two of these four icons are real people and which two were dreamed up by creative advertising geniuses: the Gerber baby, Aunt Jemima, Chef Boyardee and Betty Crocker. I love seeing how brands have evolved over the years but still maintained a sense of brand equity so you and I will still recognize them.
2. The Adland Archive of Super Bowl Commercials
While most years I honestly couldn't care less about the football teams playing in the Super Bowl, I most certainly do care about the famous Super Bowl commercials! Super Bowl commercials are notoriously the best commercials you'll see all year, and companies spend humongous amounts of money to make sure their spots will be the ones talked about. (This year the starting cost for a :30 Super Bowl commercial is reportedly up to $3 million dollars, not to mention the production costs to put together that :30 spot. What would you do with that kind of marketing budget?)
Anyway, here is an archive of all of the notable Super Bowl commercials from years past. My all time favorite Super Bowl commercial? The Apple 1984 commercial from, not surprisingly, the year 1984. It's a classic and gives me chills every time I see it. Not to mention it launched Mac computers! Here's a bit of history on the Apple 1984 commercial:
The Apple 1984 commercial was created by the advertising agency Chiat/Day, and Ridley Scott (who had recently finished filming Blade Runner) was hired to direct it with the "unheard-of production budget of $900,000." Steve Jobs loved the spot, so they purchased commercial spots in the upcoming Super Bowl. In December 1983 they screened the 1984 commercial for the Apple Board of Directors, and reportedly the entire board hated it. It almost got pulled in favor of a much safer but much less impactful spot, but thankfully it did run and the rest is history. To read more about it, there's a great article here.
The Apple 1984 commercial is embedded below, enjoy!
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