Eco-Friendly Marketing

I just took the Design Can Change pledge to make Perceptivity Studio a more eco-friendly design studio. There’s nothing particularly strict about the effort, it’s really just a set of guidelines that gets the ball rolling. It's something we've already been moving toward, but today was an official commitment to making it happen. Over the next few months we're going to make an effort to not only make our business more eco-friendly, but also to help our clients produce more eco-friendly marketing as well. Stay tuned for more blog posts on eco-friendly marketing topics you can think about on our next projects together.

We've already started helping our clients be more eco-friendly with their marketing efforts. We've talked a bit in the past about our efforts in green printing for Tanglewood and Accelerated Momentum. While it does cost a bit more to print with a green printer, it's wonderful to see tangible results of the actual difference you're making by spending just a bit more money.

Of course the "feel good" aspect can only take you so far, and eco-friendly marketing can also be a smart marketing decision, especially in an industry where being "green" is becoming more important, like construction, architecture and engineering. Perceptivity Studio has been helping our clients in these industries explore different ways to promote their LEED (which stands for Leadership in Energy and Environmental Design, a designation by the U.S. Green Building Council to signify sustainable building practices) services.

• We already mentioned printing Tanglewood's business cards with a green printer, and we just recently printed their letterhead and envelopes with a green printer as well. This development and construction company is part of the USGBC, and spends extra time and money to incorporate green building practices in their historic renovations and new construction. It was important to them to produce eco-friendly marketing materials, and we added a "100% Recycled" symbol to each piece to let their customers know that they'd made the effort to be more responsible.

• Bacon Group Architecture is also a member of the USGBC, and principal architect Rick Bacon is a LEED Accredited Professional, meaning that he's passed the test to prove he has the knowledge and skills to successfully steward the LEED certification process. Bacon Group has mentioned their sustainable architecture services in their company brochure and on the home page of their website, and we're working on a cut sheet for their brochure to explain the LEED certification process to their customers, since it can be a bit confusing. Bacon Group's eco-friendly identity package was all printed on recycled paper as well.
  

• Engineering Matrix is also a member of the USGBC, and a good chunk of their staff has obtained LEED AP status. Many of their projects have obtained or are in the process of obtaining LEED certification. We highlighted their Eckerd College Iota Complex project in a direct mail campaign a few months ago, and we've developed a very "green" sustainability page on their new website, launching soon. (Stay tuned for more on this fun project!)
  

We're very lucky to have clients who share some of our sustainable philosophies, and we really look forward to helping you all learn more about the small steps you can take to be more eco-friendly with your marketing and business over the next few months.

If you have any specific eco-friendly marketing questions you'd like answered or topics you'd like us to cover, leave a comment or email us. In the meantime, consider visiting the Design Can Change website. Their Resources section has all kinds of good information to get you started being more eco-friendly with your business!