The Great Logo Quiz

Two of our favorite things to do at Perceptivity Studio are develop logos and brand identities for new companies and refine or redevelop existing logos to re-brand existing companies. Why? Logos are fun! They are an artistic representation of what a company stands for, and are often help form the first impression a customer makes when interacting with the company. And while great logos aren't single-handedly responsible for a company's success (there are so many other variables that must be in place for that to happen), they can certainly help a company project a professional image to their customers.

So to get you thinking about logos and what they stand for, here is a quiz that presents two similar logo options for a series of 10 well-known companies...one that is the correct logo, and one that very well may trick you. Write down your answers, then scroll down to the next post to see if you were right. Plus learn a bit more about some of the elements Perceptivity Studio always thinks about when starting new identity projects with our clients. Have fun, and good luck!

1. Pepsi Logo

2. Disney Logo

3. Target Logo



4. Starbucks Logo

5. Domino's Pizza Logo

6. Nabisco Logo

7. Best Buy Logo



8. Wendy's Logo

9. Ocean Spray Logo

10. CBS Logo


Scroll down to the next post for the answers!