Notes on Efest and the Eco-Friendly Marketing Booth

As I mentioned last week, Perceptivity Studio exhibited at the Efest Green Living Festival this past weekend at a booth with our green signage partner, Precision Digital Greenworks. I am exhausted from a long two days, but energized by the positive energy from the festival.

Not only did Efest meet my expectations, it far exceeded them! There were over 10,000 people there over the course of the two-day festival, and we met so many wonderful people looking to make a difference, many of whom I hope to work with in the future to make their marketing materials more "green" and environmentally friendly.

Here are some pictures from our butterfly-themed booth:



















We had a raffle to win a trip to the Butterfly Rainforest in Gainesville to go along with the theme of our booth.



Sarah from Precision Digital Greenworks (left) and I had a great time at our booth on Sunday.

















I definitely plan on going back again next year!

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Eco-Friendly Marketing: Less is More

I read about this billboard in Denver here and wanted to share its brilliance with you:
















What a clever idea! While this message is specifically referring to the conservation of water, it applies to so many other things, and I think it's great of Denver Water to also use less billboard vinyl--and thus be kinder to the environment in the process--to get their message across. It's a great example of eco-friendly marketing, and how you can be more environmentally responsible while still using that consciousness as a marketing advantage. Instead of noticing the message less, I'm guessing most people will actually notice it more.

I'm off to exhibit at the Efest Green Living Festival tomorrow in Sarasota, so eco-friendly marketing is heavy on my mind. I just got the Perceptivity Studio "Eco-Friendly Marketing Services" brochures (printed on 100% post-consumer fiber recycled paper, of course!) back from the printer, and am co-exhibiting with my clients at Precision Digital Greenworks, an eco-friendly display company (read about their new marketing materials here), so our whole backdrop and banner stands are made from eco-friendly materials...including biodegradable PVC in lieu of nasty vinyl, and renweable bamboo for the banner stand hardware. Our booth has a "butterfly" theme to symbolize the transformation of our products and services to be more eco-friendly. I'm excited to see our whole booth set up in the morning!

If you'd like a copy of our new brochure, which features descriptions of our eco-friendly, "green" marketing services, as well as examples of some of the "green" projects we've completed thus far, leave a comment here, or send me an email and I'll get one out in the mail to you.